Bring the bush to Brisbane in 2032

The Coulton family has been farming in the Goondiwindi region for more than 100 years and run a successful fifth-generation business.

In 1977, Sam Coulton's father Keith pioneered cotton farming in the region, and since then advancements in farming knowhow, sophistication and technology have helped achieve substantially higher yields, use water more efficiently, and configurate operations to reutilise inputs where possible and nourish the soil.

But there's only so much you can do when faced with boom-and-bust cycles in commodity pricing, as well as periods of drought, so in 1992 Sam founded Goondiwindi Cotton, a fashion brand, to derisk the business and local community by adding further economic value.

Goondiwindi Cotton currently employs 30 people, the majority of who are based in Goondiwindi. They also proudly support and engage with local suppliers and partners.

The business spans in-house design, product development, manufacturing, warehousing, and national distribution. Products are sold through a multi-channel model including retail, e-commerce, and a wholesale network of more than 220 stockists across Australia. We have a flagship store in Goondiwindi, including a cafe, which serves as a key drawcard for local tourism and brand awareness for the community.

This operating model enables the business to manage end-to-end delivery, from concept through to customer. Strong logistics capability underpins daily operations, ensuring reliable movement of product across a geographically dispersed national network. With the support of local employees and suppliers, our Queensland based business has the capacity to produce uniforms to varying scales - from a minimum order of 100 to up to 10 million units.

This proven production and distribution capability, combined with its specialty in high quality garments made from locally grown natural fibres, designed for comfort, durability, and suitability to Australian conditions, makes Goondiwindi Cotton a perfect choice as a procurement partner for the Games.

Goondiwindi Cotton is a family business with deep ties to the rural Queensland economy, headquartered in the state and developing its product from locally-grown cotton - a claim that very few other can make. The business represents a unique Queensland partner, bringing together heritage, operational capability, scalability, and sustainability, supported by an established national footprint and a commitment to quality delivery.

Furthermore, based on the Queensland's Department of State Development, Infrastructure and Planning economic forecasts, a winning bid for Goondiwindi Cotton would mean an economic output boost of more than $40 million* over five years to the community, contributing to both job creation, brand awareness and regional spending.*

Simply put, yes! With the support of local employees and suppliers, our Queensland based business has the capacity to produce uniforms to varying scales - from a minimum order of 100 to up to 10 million units.

This isn't just a bid for Goondiwindi Cotton; it will be a win for the wider Goondiwindi community. Goondiwindi Cotton proudly employs local staff, proudly supports local suppliers and is passionate about bringing a world spotlight to the region they have called home for more than 100 years.

It would mean more recognition for our region by virtue of our brand name which, will have positive flow-on effects for tourism, our agricultural products and industry, not to mention the confidence boost that would come with our little slice of the world making it big on the world stage.

Based on the Queensland's Department of State Development, Infrastructure and Planning economic forecasts, a winning bid for Goondiwindi Cotton would mean an economic output boost of more than $40 million* over five years to the community, contributing to both job creation, brand awareness and regional spending.*

Yes. The company's origins began in supplying cotton for uniforms, and its output has grown significantly since then with capacity to produce uniforms at scale, whether that's through designs that are supplied by a partner or created by its own in-house fashion and design experts. Goondiwindi Cotton is often commissioned to custom-manufacture uniforms for a diverse range of industries.

Sustainability is a core focus of our operations. Through initiatives such as the Farm Fill program, garments can be returned and processed back into the land, contributing to soil health, moisture retention, and reduced waste. This circular approach reflects a broader commitment to environmental responsibility and practical sustainability outcomes.